Why Automation Pays for Itself in 4-8 Weeks
The ROI math on automation is almost unfairly good.
Automation isn't a cost. It's an investment with one of the fastest payback periods in business.
Here's why the math works so well:
Typical automation project:
Investment: €2,000-€8,000 (one-time)
Monthly platform cost: €50-200
Time saved: 15-25 hours/week
The return calculation:
Let's say we automate a workflow that saves 20 hours/week.
20 hours × €27/hour (average loaded cost) = €540/week saved
€540 × 4 weeks = €2,160/month saved
Break-even on a €3,000 project: 6 weeks
Break-even on a €5,000 project: 10 weeks
Year one savings after costs: €15,000-€22,000
Why automation compounds:
Unlike most business investments, automation benefits don't decay:
- No training required for new hires (the system just works)
- No performance variation (machines don't have off days)
- Scales without additional cost (10 orders or 1000, same automation)
- Runs 24/7 without overtime
Real example:
Client had 3 people spending 2 hours daily on invoice processing.
Automation investment: €4,500
Monthly tool cost: €97
Time eliminated: 6 hours/day (30 hours/week)
Monthly savings: €3,240
Break-even: 5.5 weeks
First-year ROI: 760%
What makes automation different:
Most business improvements require ongoing effort. Marketing needs constant feeding. Sales needs daily activity. Training needs reinforcement.
Automation is "set and maintain." Build it once, and it runs. Maintenance is typically 1-2 hours/month for adjustments.
The hidden benefits not in the ROI:
- Fewer errors (manual work averages 1-3% error rate)
- Faster delivery (instant vs. hours/days)
- Employee satisfaction (nobody likes data entry)
- Scalability (grow without proportional hiring)
The question to ask:
If I could get 10-20x return on €5,000 over 12 months, would I do it?
That's the automation opportunity sitting in most small businesses.
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